How to check performance from Offers Tab

To start please find the chart icon for the necessary Offer:

If you click on the chart icon at the end of the row, you will be presented with the visualized statistics and here you can check and compare the results of split testing (if available).

This popup window consists of three sections:

1. General info:

Each A/B Test of the selected offer is presented separately here and you can evaluate its efficiency by the following aspects:

  • Offer Name: name of the offer and the option to sort them by creation date
  • Popup Views: total number of times when the offer was displayed to clients;
  • Added to Cart: total number of times an item from all this offer was added to cart;
  • Conversion: the number of times when an item from the offer was purchased;
  • Conversion Rate: the number of "Conversions" divided by the total number of "Added to Cart".
  • Revenue: the amount of money generated from top offers;

2. Line graph:

The vertical y-axis of the line graph shows the number of views, cart, purchases, amount of revenue while the horizontal x-axis shows the time periods: 4 previous months and generalized data of the previous year (if available).  

3. Circle charts based on preliminary results for split tests related to the selected offer. You can choose the necessary indicator on the right side of the screen using a drop-down menu. 

  • Total Views: total number of times when the offers were displayed to clients;
  • Added to Cart: total number of times an item from all these offers was added to cart;
  • Conversion: the number of times item from the offers was purchased;
  • Conversion Rate: the number of "Conversions" divided by the total number of "Added to Cart".
  • Revenue: the amount of money generated from top offers;

The colors (blue, green, red, yellow, orange, grey) define a specific offer. Colors are assigned automatically and cannot be customized in this version of the App. 

To see the number scored by each of the offers separately, you need to hover over the corresponding section