What is an offer?

An offer is any item (product or service) offered to a customer who is going to make a purchase in order to prompt the customer to spend more money.

    

What are the main offer types available in our App?

The main types of offers are Cross-sell, Upsell, and Bundle offers. We have added Post Purchase and Automated Cross-sell offers as well, in order to make it easier to set up the specific offer settings. 

     

What is Upselling?

Definition: Offering up a superior version of the product your customer is considering purchasing.

How it works: There are a number of ways to make upselling work. For example, if you can show the customer that by spending a little more, they can get a product that offers a significantly better experience, this plays on the notion of 'added value'.

Case study: Apple is the expert in Choosing a computer is just the first step – afterwards, shoppers are presented with lots of chances to upgrade to a better processor or larger screen, meaning Apple nets a larger order value.

NOTE: If you choose "After Checkout" trigger event, then these options will not be available:

The customer has just purchased an item so this offer cannot be considered as an upgrade to a better version (upsell) and it's not high time for offering some related product (cross-sell).

All the other trigger events will let you choose either upsell or cross-sell type.

   

What is Cross-selling?

Definition: Using a customer’s interest in one product to fuel their interest in a related product.

How it works: Unlike upselling, this isn’t about offering a better or improved product. It’s about selling an additional product to the one the customer is interested in.

Case study: When you shop online at Amazon, every item screen displays related items that you might also be interested in buying, or which other shoppers have bought previously. You can replicate a similar experience in-store by training your sales staff to cross-sell at the fitting room, for example, or even at the point of purchase.

    

What is Product Bundling?

Definition: Grouping different items together and selling them collectively for a lower price than they would have sold for individually.

How it works: The initial sell is on the saving made by buying several items that would naturally complement each other in one go. Psychologically, it works by masking how much the customer spends on an individual product, lowering the barrier to a bigger purchase.

Case study: A beach kit that includes sunscreen, sand toys, flip flops, and towels as one item(offer).are a great example of how a bundle can prove really successful – but the idea can apply to all sorts of products. It's also an excellent way to shift slow-to-clear stock items: rather than marking them down, try including them as part of a bundle with other products, and you could see a healthier margin.

    

Post-Purchase Upsell and Cross-sell Offers

Upsell and cross-sell mean offering your customer a product they’ll love after they make their purchase. When they accept your post-purchase offer, they increase the total value of their cart. 

One-click post-purchase upsell/cross-sell offers are a different offers strategy because the customer sees them after they make the purchase, but before the customer has exited the store--in between the checkout and thank-you pages.

This type of offer appears as a pop-up immediately after the customer’s original purchase is completed. The customer can accept the offer without having to re-enter their payment or shipping details; they accept with just one click.

Post-purchase offers are a great way to quickly boost your Average Order Value without investing too much time or money into the outcome. 

       

Automated Cross-sell Offers

Want to offer a one-click Cross-sell offers to the shopping experience on your online store?