2.3 What is a Split test (A/B test)?
Not sure which item would bring more revenue? Create A/B Test and find out the best combination!
A/B testing (also known as split testing) is a process of showing two variants of the same web page to different segments of website visitors at the same time and comparing which variant drives more conversions. Some visitors will see Offer A and others will get Offer B. Statistics results will show clearly which of them is more effective and drives higher revenue.
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