2.4 What is a bundle?
Definition: Grouping different items together and selling them collectively for a lower price than they would have sold for individually.
How it works: The initial sell is on the saving made by buying several items that would naturally complement each other in one go. Psychologically, it works by masking how much the customer spends on an individual product, lowering the barrier to a bigger purchase.
Case study: A beach kit that includes sunscreen, sand toys, flip-flops, and towels as one item(offer).are a great example of how a bundle can prove really successful – but the idea can apply to all sorts of products. It's also an excellent way to shift slow-to-clear stock items: rather than marking them down, try including them as part of a bundle with other products, and you could see a healthier margin.
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- How to create bundle by product?
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